You won't learn anything if I told you: Since many years, all marketers are crazy about eBusiness figures .
Since many years (2006 if I'm right) we talk about
- to evaluate this Business Contribution
- to have a list of examples to invent his new Web to Store device.
The aim of this blog is not to be an encyclopedy on ROPO, ROBO. But a place to share experiences, figures, analysis and to enable Retailers to get more opportunities from New Media.
Welcome on board ! Contributions, Testimony are welcome
- Big Brands see an opportunity to develop a new sale chanel (without investage the media to early to preserve their relationship with their Distribution Chanel)and a new contribution to complete their Customer Relationship,
- Some Physical Retailer consider it as a new Eldorado. Others still look at it as a gadget (or worse as a value killer),
- And a lot of start-up (old or new ones) have found, create (...) new Business Models, new Sale Chanel...
Since many years (2006 if I'm right) we talk about
ROPO - Research Online, Purchase Offline -
ROBO - Research Online, Buy Offline-
Real Phenomena with few figures, studies, and Best practices to enable a Marketer- to evaluate this Business Contribution
- to have a list of examples to invent his new Web to Store device.
The aim of this blog is not to be an encyclopedy on ROPO, ROBO. But a place to share experiences, figures, analysis and to enable Retailers to get more opportunities from New Media.
Welcome on board ! Contributions, Testimony are welcome
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