Here are two interesting way to use Twitter and generate customer trafic in store.

Baker Tweet

If you love French bread, or fresh croissants, go to Twitter and find your favorite (or nearest) bakery.
In London, Albion bakery alerts Customers of every fresh baked tray of cakes and pastries by tweets. Then you'll know when to show up

Please note that it's not a simple Twitter account:

Creme Brulé CART

This king of Crème brulée (if I look at the positive recommendations) is a Street Food store in San Francisco.
He uses Twitter to inform where will be the next place to buy his Creme Brulée

Take a look at the comments, tweets, but CremeBruleCart's fans are addicted to his tweets and food

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