Convert your customer's ROPO behaviors
Here are 4 "simple" ideas of On Line devices (From a Marketing point of view, without taking into account the potential complexity on the technical side) to convert into sales some ROPO visits on your website
Enable payment in store

Note that you can complete such a device with extra discount regarding the payment method.
- If you fear of No Show if your customers can pay later after an on line order or appointment, the I suggest you to propose a dedicated discount for on line payment (Your CFO will love that as Cash is in before products are out -my CFO loves it-)
- If your Store Managers see your eShop as an internal competitors, then propose to your customer goodies, furture discounts for any payment in store
Enable In Store delivery
Your customers needs to see, touch the goods they want to buy. And as a consequence, 3 or 5 days due to delivery is too long, or Customer wants to avoid shipping fees (True that for a LCD TV, price and warrenty can stop the sale).You should propose In Store delivery or In Store Booking as the Electronic Retail store FNAC does.
Ideally, add a Fast Lane to optimize the Customer Experience (I'm a special Customer as I've already paid).
Materialize your commercial offers and/or product catalog


Geolocalize your point of sales
But you should also complete this device with a presence outside your website (Do you really think your customer type your url every mrning in front of their computer?)You have to go to your customers by all ways. (GPS POI like the restaurant network on CourtePaille, regsiter your point of sales on Google Maps to be present on Universal Search Results)

0 commentaires :
Publier un commentaire
Pour publier votre commentaire :
1) Exprimez vous ci-dessous,
2) Choisissez vous une identité,
3) Saisissez votre nom ou pseudo
4) Et Publiez
Merci !!