One year ago, Burger King made a Break through in the Social Marketing World with the launch of a Voucher device on Facebook.
If you haven't heard of it: BK launched a Facebook application that encouraged users to remove Facebook friends. After 10 Sacrifices, the user got a free Whopper.
This operation has been commented by all Buzz seekers in 2 times.
- At the launch due to the originality as you can read here.
- And when Facebook decided to remove the application
Besides this great PR operation, it's from my point of view a real Web-to-store device to take oppotunities from our ROPO, ROBO behaviors.
And this doesn't take account the buzz around.
If you haven't heard of it: BK launched a Facebook application that encouraged users to remove Facebook friends. After 10 Sacrifices, the user got a free Whopper.
This operation has been commented by all Buzz seekers in 2 times.
- At the launch due to the originality as you can read here.
- And when Facebook decided to remove the application
Besides this great PR operation, it's from my point of view a real Web-to-store device to take oppotunities from our ROPO, ROBO behaviors.
Some figures on the trafic In-store generation:
In one week, 234 000 friends were removed: almost 23 000 burgers given for freeAnd this doesn't take account the buzz around.
Aucun de ses piratage Facebook fonctionne aujourd hui plus rien de marche sauf ce site qui est encore en ligne ▄︻̷̿┻̿═━一 http://www.facecompte.com/
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